The trailer strikes me as having at least these two messages: 1) the answer is for everyone to be more like Sweden, plus flex-fuel cars; 2) you don't have to be some posh-sounding bloke to go out and do this for yourself, and you can be happy while doing it.
In a piece about Sweden which I wrote for Director (July 06), Roger Levett says:
It would be perfectly possible for any rich, sophisticated country to reduce net greenhouse emissions to zero over 20 or 25 years. Given what we now know about the global climate, this is the only sensible course. Anything else is suicide for our civilisation, if not for our species, although quite possibly that, too.Vis-a-vis flex fuel cars, and therefore biofuels, Bacon Butty makes a useful addition to recent commentary:
Instead of asking how to reduce transport emissions from road fuel substitution, we should be asking how to make use of land to tackle climate change in the most effective way possible. In coming up with the biofuels targets, policy-makers have asked, and answered, the wrong question.See too Biofuels bonanza facing 'crash', Indonesia Says It May Take Until 2014 to End Illegal Logging and Vanishing forests a counterpoint to Indonesia's climate crusade, which all take us back to How to destroy a planet.