John Elkington is probably at least partly right with this.
Andrew Dobson writes about state failure. But that doesn't quite get it. Often "the state" can be surprisingly responsive. Unsurprisingly, it responds first to the most powerful or best-organised pressure, such as that from German car makers.
So how do you convince the men at the Audi film club?
[P.S. 20 & 21 Dec: The Auto battle goes on in the U.S. too. See E.P.A. Says 17 States Can’t Set Emission Rules and EPA chief is said to have ignored staff]